SSL (or secure sockets layer) secures websites that handle customer personal details. It creates a secure connection between a customer’s web browser and the server of the website they’re interacting with. Having an SSL certificate on your site “verifies” that your site is secure and safe to use.
As online security is becoming more important, people (and more importantly, search engines) prefer secured sites over those that aren’t secure. Do not allow your business to get left behind! BIGBrave can help by setting up your SSL certificate. Read on for more benefits.
When an SSL certificate is in place on a site, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This provides the user with confidence to interact with your site.
This means your clients can be sure that they are sending information to the right server and not to an imposter trying to steal their information.
Phishing emails often contain links that lead unsuspecting customers to a convincing replica of an otherwise reputable site. Often disguised as adverts or shipping confirmations, these emails attempt to gather credit card information for malicious use. However, the people who build these fake sites will not easily obtain an authentic SSL certificate.
Companies that provide SSL certificates often offer site seals and other images that indicate well-trusted encryption is in use. Displaying these branded icons gives customers an added level of assurance that their information is safe.
With online security threats mounting, SSL represents a step that will be widely deployed in order to mitigate the bigger risks that come with e-commerce today. Companies that implement SSL now, will be taking an important step toward future-proofing their websites.
All of these elements work together to create trust between a customer and a business. Providing your customers with security for all of their information (and giving them ways to verify that security) improves confidence and helps to ensure a positive buying experience.
Google wants to send its users to secure sites and to that end has made HTTPS connections (sites with SSL) a ranking signal. That means, all else being equal — which it never is — a site with HTTPS is going to rank higher than a site without.
BIGBrave is currently offering installation of SSL certificates at a once-off fee of R1,295 per website if your website is hosted with us*.
Are you ready to embrace all the benefits of SSL security on your website? Simply get in touch with us to get more information and to get the ball rolling on securing your site! Note that this offer is limited.